Our next guest post, from Lou Peck, CEO The International Bunch, who debates why we should no longer be obsessed with clicks. An audio version is provided and can be accessed below.
Companies are finally rediscovering something marketing professionals have known for a long time: influence is not instantaneous. It’s not one click or one viral video. For it to last it has to accumulate. It requires consistency, building of credibility, and context.
Companies are finally rediscovering something marketing professionals have known for a long time: influence is not instantaneous. It’s not one click or one viral video. For it to last it has to accumulate. It requires consistency, building of credibility, and context.